Starbucks Launches Global Peanuts Merch Collection for 60th Anniversary of Great Pumpkin Special

Key points

• The collaboration launches on September 15, 2026, aligning with the global return of the Pumpkin Spice Latte.
• The collection features 10 items, including a Snoopy glass cold cup with a Woodstock straw topper priced at $39.95, and a stainless steel cold cup at $32.95.
• Availability spans the United States, Canada, Latin America, the Caribbean, Europe, the Middle East, Africa, and Asia Pacific markets.
• A two-item purchase limit applies to the Snoopy glass cold cup, and all items are sold on a first-come, first-served basis.
• The partnership coincides with the 60th anniversary of the 'It’s the Great Pumpkin, Charlie Brown' television special.

Background

Starbucks previously introduced its fall menu on August 25, 2026, which included the return of the Pumpkin Spice Latte and new pumpkin-spice beverages. This current merchandise drop extends that seasonal strategy by partnering with Peanuts Worldwide, a brand that recently celebrated its 75th anniversary with global exhibitions. The collaboration leverages the nostalgia associated with both the coffee chain’s fall traditions and the Peanuts comic strip, which was introduced in 1950.

Why it matters

This collaboration signals a shift in Starbucks' seasonal marketing strategy toward high-profile intellectual property partnerships to drive merchandise sales. By linking the iconic Pumpkin Spice Latte with a 60-year-old cultural touchstone, the company aims to create collectible items that extend brand engagement beyond the coffeehouse. The global rollout indicates a unified approach to seasonal product launches across diverse markets.

What to watch

The merchandise will be available in participating coffeehouses starting September 15, 2026, until stock runs out. Customers should monitor local store availability, as the two-item limit on the glass cold cup may lead to early sell-outs in high-traffic locations.