Instagram now allows up to 5 links in your profile bio.

Instagram has launched an update that allows users to add up to five links in their bio, making it easier for creators and users to highlight their passions, promote brands, and showcase their businesses. This feature will compete with third-party link aggregator tools like Linktree, which have been popular due to Instagram's opposition to external links. However, some businesses may still prefer third-party tools for branding and link display options. To add multiple links, users can go to 'Edit profile' > 'Links' > 'Add external link'.