"Understanding Instagram's Algorithm: Recommendations and Transparency"

Instagram's top exec, Adam Mosseri, has explained how the app's algorithm works and addressed the issue of "shadowbanning" in a new blog post. Mosseri clarified that there are multiple algorithms and ranking systems underpinning different aspects of the app, and that the company is working to increase transparency around when creators' content or accounts are blocked from the app's recommendations. Instagram is testing new notifications to help creators understand when the reach of their reel may be limited due to a watermark.