
Instagram’s Algorithm Rewards Original Content, Dimming Reposts
Instagram unveiled new ranking rules that prioritize original content across photos, carousels, and Reels, making aggregator or repost-focused accounts less likely to appear in recommendations. ‘Original content’ means materials you wholly created or that reflect a unique perspective, including heavily edited third‑party content. To reverse an ineligible status, most of an account’s posts over 30 days must be original, with options to remove unoriginal content or appeal; creators who frequently reshare can stay eligible by sharing others’ posts to Stories, using the repost tool, or enabling collab posts.












