
Instagram Algorithm Off-Switch Could Slash Engagement by Half, Mosseri Warns
Adam Mosseri warned in Australia that turning off Instagram’s recommendation algorithm can cut engagement by up to 50% and reduce user satisfaction, a warning tied to Australia’s proposed Digital Duty of Care bill that would require prompts to disable ranking. The piece discusses how a chronological feed can overwhelm users with brands and how policy makers view engagement and time spent as harms, while noting Europe’s Digital Services Act push for non‑profiling feeds has seen modest adoption.













