Apple Introduces 'Contingent Pricing' to Boost App Store Subscriptions

Apple has introduced a new "contingent pricing" feature for subscriptions in the App Store, allowing developers to offer discounted subscription prices to attract and retain subscribers. This feature can be used for subscriptions from one developer or two different developers, providing customers with discounted rates as long as they remain subscribed to a different subscription. Apple is currently piloting the feature and developers can sign up for more details in January.