Apple to Unveil Smart Home Hub and Refreshed HomePod at October 13 'Welcome Home' Event

Key points

• Apple confirmed a product launch on October 13, 2026, branded as 'Welcome Home,' featuring a new smart home hub, a refreshed HomePod mini, and an updated Apple TV 4K.
• The new hub is rumored to have a 6-inch square display, an A18 or newer chip for Apple Intelligence, and a new operating system potentially named 'homeOS.'
• The device will support multi-user accounts, dynamic interface scaling based on proximity, and pre-installed apps like Calendar, Music, and the new Siri app, but will not have an App Store at launch.
• The event will not be a traditional keynote but an 'Apple Experience' in New York City where invited reporters and creators can get hands-on time with the devices.
• Apple is also partnering with LG to launch smart home accessories, including a video doorbell, thermostat, and indoor camera, though these may launch after the October 13 event.

Background

Apple had previously delayed the smart home hub launch from 2025 to 2026 due to the rollout of the new AI-powered Siri. The company is now pushing its smart home strategy as part of a broader October launch window that also includes M6-powered Macs and a foldable iPhone Duo in late October.

How outlets are covering it

MacRumors and 9to5Mac emphasize the hub's potential as a 'HomePad' hybrid, highlighting features like on-screen lyrics for Apple Music and automatic photo cycling from Apple Photos. The Verge focuses on the broader smart home ecosystem, including the LG partnership and the delayed launch due to Siri AI. CNET expresses excitement about the finally arriving screen-equipped smart speaker but questions Apple's late entry into the smart home market compared to competitors like Alexa and Gemini.

Why it matters

The launch of a dedicated smart home hub with a display and advanced AI capabilities marks a significant shift in Apple's smart home strategy, potentially challenging existing ecosystems and offering a more integrated experience for Apple users. The lack of an App Store at launch, however, may limit its versatility compared to competitors.

What to watch

Apple will officially unveil the smart home hub, refreshed HomePod mini, and updated Apple TV 4K on October 13, 2026. The event will include hands-on previews for invited media in New York City. A second product launch is expected in late October, featuring M6-powered Macs and a new iPad mini.