Bose QuietComfort Ultra (2nd Gen) Hits Record Low Price on Amazon

Key points

• The Bose QuietComfort Ultra (2nd Gen) is currently available on Amazon for under $370, representing an $80 discount from its standard price.
• This is the lowest price ever recorded for the 2nd generation model, with all color options available at this rate.
• The headphones feature top-tier noise cancellation, Immersive Audio with dynamic head tracking, and up to 30 hours of battery life.
• The device supports lossless audio via USB-C and recently received a beta firmware update adding Auracast support.
• The 1st generation Bose QuietComfort headphones are also on sale for $169, a 53% discount, as Bose phases out the older model.

Background

Bose recently refreshed its QuietComfort lineup with 2nd generation models, introducing refined comfort, smarter ANC, and Immersive Audio. In late September 2026, Bose released a beta firmware update for the QuietComfort Ultra (2nd Gen) that added support for Bluetooth LE Audio and Auracast, making them the first Bose headphones to support this broadcast audio technology. The company also expanded its open-ear lineup with new 2nd generation Ultra Open Earbuds and Sport Open Earbuds in September 2026.

How outlets are covering it

PhoneArena highlights the $80 discount on the QuietComfort Ultra (2nd Gen) as a significant opportunity for buyers seeking premium noise cancellation and comfort, noting the lack of an IP rating as a minor drawback. WIRED focuses on the broader Prime Day context, recommending the 1st generation QuietComfort headphones at $169 as a budget-friendly alternative while acknowledging the 2nd generation's superior features. Macworld emphasizes the value proposition of the 1st generation model, noting it is $400 less than the AirPods Max, and highlights the 24-hour battery life and quick charge capability. All sources agree that the current discounts represent significant savings, but they differ in emphasis: PhoneArena targets the premium 2nd generation model, while WIRED and Macworld highlight the steep discounts on the 1st generation model as a more accessible option.

Why it matters

The significant discounts on Bose's flagship headphones indicate a shift in the premium audio market, with major brands offering deeper cuts to clear inventory ahead of new releases or to compete with rivals like Sony and Apple. The addition of Auracast support to the QuietComfort Ultra (2nd Gen) also signals Bose's commitment to adopting new broadcast audio standards, potentially influencing future product development in the industry.

What to watch

Buyers should act quickly to secure the discounted Bose QuietComfort Ultra (2nd Gen) headphones while the deal lasts. Consumers looking for a more affordable option may consider the 1st generation QuietComfort headphones, which are also heavily discounted. Bose is expected to expand Auracast support to other devices, including the QuietComfort Headphones Gen 2, in the future.