Apple TV 4K and HomePod mini 2 Price Hikes Outweigh Feature Upgrades

Apple’s new Apple TV 4K and HomePod mini 2 face significant criticism for steep price increases that outpace their hardware improvements. The Apple TV 4K now costs $299, up from $129, while the HomePod mini 2 is $149, up from $99. Critics argue these hikes are 'much more striking' than the new features, such as the A19 chip and built-in microphones. While some reviewers find the devices 'worth it,' the combined cost for a typical setup has nearly doubled, raising concerns about Apple's pricing strategy in a competitive market.
Key points
- Apple TV 4K price increased from $129 to $299; HomePod mini 2 from $99 to $149.
- John Gruber states the price hikes are 'much more striking' than the new features.
- A typical setup (Apple TV + two HomePods) now costs nearly $600, up from $350.
- New Apple TV 4K features include an A19 chip, Wi-Fi 7, and built-in far-field microphones.
- Amazon offers a $10 preorder discount on the Apple TV 4K and HomeView.
Background
Apple recently announced its new home devices, including the Apple TV 4K, HomePod mini 2, and the new HomeView smart hub, at its 'Welcome Home' event. The Apple TV 4K and HomeView are scheduled to launch on November 13, 2026, while the HomePod mini 2 ships on October 30, 2026. Previous coverage noted that the new Apple TV 4K lacks 4K/120Hz support and audio passthrough, and that Siri AI features for the HomePod mini 2 will be delayed via a future software update.
How outlets are covering it
MacRumors highlights John Gruber's critique that the price increases are 'much more striking' than the new features, noting that the combined cost for an Apple TV and two HomePods has risen from $350 to $600. CNET acknowledges the upgrades, such as the A19 chip and built-in microphones, but questions the $299 price tag, comparing it to the failed Logitech Revue. AppleInsider reports on early preorder discounts, with Amazon offering a $10 reduction on the Apple TV 4K and HomeView, bringing their prices to $289.99. While Gruber and CNET acknowledge the devices are 'worth it' for some, the consensus is that the price hikes are a significant barrier for many consumers.
Why it matters
The steep price increases for Apple's home devices could impact consumer adoption and market share, especially as competitors offer cheaper alternatives. The combined cost for a typical setup has nearly doubled, raising concerns about Apple's pricing strategy and its impact on the brand's reputation. Early preorder discounts may mitigate some of the cost, but the overall price hike remains a significant factor for potential buyers.
What to watch
Apple TV 4K and HomeView are scheduled to launch on November 13, 2026, while the HomePod mini 2 ships on October 30, 2026. Consumers can preorder the devices now, with early discounts available at Amazon. Future software updates are expected to enable Siri AI features for the HomePod mini 2, which are not available at launch.
- Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features MacRumors
- Apple unveils the new Apple TV 4K, supercharged by Siri AI Apple
- Apple TV 4K 2026 vs. 2022 (4th vs. 3rd Gen): 3 Upgrades, 1 Downside CNET
- Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K MacRumors
- Amazon cuts 2026 Apple TV 4K, HomeView prices with preorder deals AppleInsider
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