Apple's iPad Air 6 set to launch in October, skipping event for press release debut
TL;DR
Apple may not hold an October event due to a lack of new products and features, and instead unveil the next-generation iPad Air through a press release. Bloomberg's Mark Gurman believes that while there may be an iPad refresh in October, it is unlikely to warrant a full event. He suggests that Apple could follow the approach taken with the M2 Pro and M2 Max MacBook Pro models, which were announced via press release and a short video. Gurman doubts that Apple has enough to justify a physical event and expects a similar release strategy for October.
- Gurman: October Apple Event Unlikely, Upcoming iPad Air Refresh Could Arrive via Press Release Instead MacRumors
- iPad Air refresh could skip event for press release launch instead AppleInsider
- iPad Air 6 Rumored to Launch in October as Only iPad Refresh of 2023 MacRumors
- View Full Coverage on Google News
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