"Apple's Massive Investment in Conversational AI: Siri's Deep Shortcuts Integration and Skyrocketing Spending"

Apple is increasing its spending on artificial intelligence (AI) development, with a focus on creating conversational AI features that allow iPhone users to automate tasks using voice commands. The company aims to develop technology that enables users to perform actions like creating a GIF and sending it to a friend by simply instructing Siri. This investment comes after Apple's head of AI authorized the formation of a team to develop large-language models, which has proven to be a prescient move in light of the recent boom in language models.