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Siri

All articles tagged with #siri

Apple trims 200+ roles to accelerate its AI pivot
business2 days ago

Apple trims 200+ roles to accelerate its AI pivot

Apple is cutting more than 200 jobs—about 100 from the Vision Pro team and 100 from Siri/Intelligent Systems Experience—as it pivots to a new generative‑AI architecture and reshuffles to rebuild Siri. The moves come as Vision Pro underperformed, and AI‑related costs rise due to a memory shortage; Apple says it will create new roles as part of the transition and has meanwhile raised prices on Macs and iPads and introduced a leasing plan to attract customers.

Apple readies store revamp for all-new Home lineup
technology2 days ago

Apple readies store revamp for all-new Home lineup

Bloomberg reports Apple is planning major fall retail changes to showcase upcoming Home products, including a refreshed HomePod mini, an updated Apple TV 4K, and a potential all-new smart home hub with a display; the extensive store changes hint at a broader Home ecosystem refresh that could be unveiled alongside new Siri-powered features at the September keynote.

Apple Restructures Siri and Vision Pro Teams to Accelerate AI Push
technology4 days ago

Apple Restructures Siri and Vision Pro Teams to Accelerate AI Push

Apple is cutting more than 200 jobs across its Siri and Vision Pro teams, including large reductions in Vision Pro’s gaming group and the immersive video unit, as part of a broader realignment to prioritize AI and new devices. The company says some roles will be recreated and others relocated, while it will offer internal transfers. Vision Pro content production will be scaled back in-house in favor of fewer immersive videos and more third‑party content, though Apple stresses Vision Pro and visionOS are not dead. In the near term, Apple will focus resources on future products, with Bloomberg noting a new Vision Pro model could come as early as 2028.}

Apple trims Vision Pro and Siri divisions in major layoffs
tech4 days ago

Apple trims Vision Pro and Siri divisions in major layoffs

Apple is cutting more than 200 jobs across its Vision Pro and Siri teams, including largely shutting down the Vision Pro gaming unit and downsizing the Vision Pro immersive-content group. The company says the restructuring is to evolve the business and deliver better experiences, with new roles to be created as it pursues future hardware like slimmer headsets and Apple glasses after the Vision Pro’s 2024 launch.

Apple TV 4K Fall Refresh: A17 Pro, Wi‑Fi 7, and a Smarter Siri
technology12 days ago

Apple TV 4K Fall Refresh: A17 Pro, Wi‑Fi 7, and a Smarter Siri

Rumors point to a fall refresh of the Apple TV 4K, likely led by an A17 Pro chip, enhanced Apple Intelligence/Siri, faster wireless (Wi‑Fi 7, Bluetooth 6, Thread via an N1 chip), and a redesigned Siri Remote. Pricing remains unclear after recent hikes, with September/October cited for launch while the 2022 model stays on sale (and refurbished options are available).

iOS 27 Beta 5 Introduces Liquid Glass Icon Refresh for Siri, Safari and More
technology15 days ago

iOS 27 Beta 5 Introduces Liquid Glass Icon Refresh for Siri, Safari and More

Apple’s iOS 27 Beta 5 adds a refreshed Liquid Glass icon design to several apps, including Safari, Siri, Settings, Remote, App Store, and Preview, with Safari gaining a brighter blue and more detailed compass lines, Siri adopting a bubble-like look, and Preview receiving a loupe-over-background treatment. Maps, Photos, and Weather already updated in the beta, and Apple says more icons could be updated in future betas ahead of the iOS 27 release expected in about a month.

iOS 27 beta 5 adds Siri AI tweaks and UI refinements
technology15 days ago

iOS 27 beta 5 adds Siri AI tweaks and UI refinements

Apple released iOS 27 beta 5 for developer testers, introducing Siri AI and Apple Intelligence enhancements along with UI refinements such as updated icons for Safari, Siri, Remote, and Preview and improvements to Liquid Glass visuals. Siri’s voice gains British English support. A new “Before Search” section in Search Settings lets users toggle app suggestions, shortcuts, and recent searches, affecting Home Screen Search. The update supports iPhone 11 and newer, plus iPhone SE 2 and newer, and is installed via Settings > General > Software Update; Apple plans further beta testing through August with a September public release alongside the new iPhone lineup.