Google's AR Beauty Tools Revolutionize Cosmetic Shopping Experience

Google is expanding its augmented reality (AR) shopping feature to include mobile browsers and Google Shopping ads, along with new tools for trying on foundation and hair dye colors. Users will be able to virtually try on different shades of hair dye from L'Oréal and other brands, as well as test foundation shades on themselves. The AR beauty tools will also be available outside of the Google app, and brands can use them in place of product images in Google Shopping ads. Despite efforts to popularize AR beauty tools, they remain fairly niche, but several cosmetics brands have already made their collections available for virtual try-on.