Google's Plan to Eliminate Tracking Cookies in Chrome by 2024
TL;DR Summary
Google plans to disable third-party cookies for 1% of Chrome users in Q1 2024 as part of its Privacy Sandbox initiative, which aims to replace third-party cookies with a more privacy-conscious approach. The move will help developers assess their readiness for the larger changes coming in late 2024. With the launch of Chrome 115, most adtech developers should be able to start testing their solutions at scale. Google's plan to completely deprecate third-party cookies in the second half of 2024 remains on track.
- Google will disable third-party cookies for 1% of Chrome users in Q1 2024 TechCrunch
- Google's turning off third-party cookies for 1 percent of Chrome users early next year The Verge
- Google details its next steps for wiping out Chrome tracking cookies Engadget
- Google Chrome Will Start Blocking Tracking Cookies in 2024 How-To Geek
- Google Releases Updated Privacy Sandbox Timeline. Some Industry Observers Remain Skeptical. Business Insider
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