Meta trains AI chatbots to initiate conversations and enhance user engagement

Meta is testing a new feature in its AI chatbots that allows them to send unprompted follow-up messages based on previous conversations, aiming to boost user engagement and retention. The feature, part of Project Omni, is designed to make chatbots more proactive and personalized, with safeguards to ensure messages are sent only after user initiation and maintaining a positive tone. This development aligns with Meta's goal to increase revenue from AI products, which could reach trillions by 2035.