Microsoft's Xbox Mobile Store Aims to Rival Apple and Google

Microsoft is actively working on launching an Xbox-branded mobile game store for Android and iOS, aiming to provide more choice and monetization options for developers. Xbox chief Phil Spencer confirmed that Microsoft is in talks with partners and expects the store to launch sooner rather than later. This move comes as Google and Apple face increased scrutiny over their locked-down app stores, with Microsoft aiming to be strong across multiple screens and ensure relevance for the next decade.