The Rise of Personalized AI Spam in Your Inbox.

Advances in AI could allow spammers to target individuals and make their messages more persuasive based on easily accessible information, such as social media posts. Generative large language models like ChatGPT can write full emails in your writing style, given only a few examples of how you write. Spammers and marketers alike would benefit from being able to predict more about individuals with less data. However, AI could also help spam filters to identify and block unwanted spam and even let through wanted spam, such as marketing email you’ve explicitly signed up for.