TV Brand Report Cards: Who Wins on Price, Design and Performance in 2026
TL;DR Summary
Tom’s Guide graded six major TV brands—Hisense, LG, Samsung, Sony, TCL and Vizio—across price, design, features, performance and software. Pricing was strongest for Hisense, TCL and Vizio; design leadership went to Samsung and Sony; features favored LG; overall performance ranked LG, Samsung and Sony highest, with Hisense and TCL offering strong mid-range options. The piece advises LG/Samsung for high-end buys and Hisense/TCL for budget-friendly picks, and notes another round of grading will occur next year.
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