TV Brand Report Cards: Who Wins on Price, Design and Performance in 2026
Tom’s Guide graded six major TV brands—Hisense, LG, Samsung, Sony, TCL and Vizio—across price, design, features, performance and software. Pricing was strongest for Hisense, TCL and Vizio; design leadership went to Samsung and Sony; features favored LG; overall performance ranked LG, Samsung and Sony highest, with Hisense and TCL offering strong mid-range options. The piece advises LG/Samsung for high-end buys and Hisense/TCL for budget-friendly picks, and notes another round of grading will occur next year.
