Girard-Perregaux Launches Laureato Fifty Tourbillon Micro-Rotor at $100,000

Key points

• Girard-Perpgaux unveiled the Laureato Fifty Tourbillon Micro-Rotor in 39mm stainless steel, featuring a 10mm thickness and 50m water resistance.
• The watch is powered by the new GP8410-2574 caliber, a 30.4mm micro-rotor movement with a 72-hour power reserve and 3Hz frequency.
• Two dial options are available: a blue grand-feu enamel version priced at $100,000 and an 18k rose gold version priced at $95,600.
• The design incorporates the brand's historic lyre-shaped tourbillon at 6 o'clock and Clous de Paris motifs on the dial and mainplate.
• The model is part of the permanent catalog collection, limited only by production capacity, and was unveiled during the brand's 2026 product cycle.

Background

Girard-Perregaux celebrated the 50th anniversary of its Laureato model in 2025 with the introduction of the Laureato Fifty. In 2026, the brand expanded this line with 39mm and 36mm variants, emphasizing its integrated bracelet design first introduced in 1975. This new tourbillon model follows a busy 12-month period for the La Chaux-de-Fonds-based manufacturer, which has released multiple new calibers to refresh its portfolio.

Why it matters

The launch signals Girard-Perpgaux's strategic intent to compete directly with established integrated-bracelet sport watches from Audemars Piguet, Patek Philippe, and Vacheron Constantin. By pricing a steel tourbillon near the $100,000 mark, the brand is testing the market's willingness to pay a premium for its specific mechanical and aesthetic heritage, potentially reshaping its position in the high-end luxury segment.

What to watch

The watch is available for purchase now. Future developments may include further expansions of the Laureato Fifty line or additional complications from the new GP8410-2574 caliber, as the brand continues to refine its collection to attract collectors and rebuild its reputation in the market.