H. Moser & Cie. Launches Ceramic Alpine Tourbillon at Milan Store Opening

Key points

• The new Streamliner features a 40mm anthracite ceramic case, replacing the stainless steel used in previous Alpine collaborations, and includes a blue Alcantara strap.
• Powered by the in-house HMC 814 caliber, the watch offers a 72-hour power reserve, 120m water resistance, and a flying tourbillon with a double hairspring.
• The release coincides with the opening of H. Moser & Cie.'s 10th global boutique in Milan, operated by the Damiani Group's Rocca retailer, ahead of the F1 Italian Grand Prix.
• The partnership between H. Moser & Cie. and Alpine F1 is set to continue until 2028, with the brand noting that engineering insights from the racing team influence its watchmaking.

Background

H. Moser & Cie. began its collaboration with the Alpine F1 team in 2024, initially releasing a cylindrical tourbillon and a chronograph. The current release is the third in this series, following the 2024 launch and a subsequent 'Drivers' edition. The brand has previously used ceramic in a non-Alpine Streamliner model earlier this year, but this is the first time the material is paired with a skeletonized tourbillon and Alcantara strap.

How outlets are covering it

Gear Patrol emphasizes the watch's performance-oriented materials, noting the ceramic case and Alcantara strap as a significant departure from previous rubber-strapped models, while praising the cohesive blue finish. Hodinkee highlights the value proposition, suggesting the $99,600 price is a bargain compared to a similar ceramic model with a bracelet priced over $110,000, though it raises concerns about the Alcantara strap's durability in humid conditions. WWD focuses on the commercial aspect, detailing the Milan store opening and the involvement of F1 driver Pierre Gasly, who praised the skeletonized design. Monochrome provides technical specifics, confirming the 12.8mm thickness and the use of a bi-directional winding system.

Why it matters

This release demonstrates how luxury watchmakers are integrating motorsports engineering into their design language, using materials like ceramic and Alcantara to appeal to a high-net-worth audience. The simultaneous opening of a Milan boutique signals H. Moser & Cie.'s expansion into key European markets, leveraging its F1 partnership to strengthen its brand presence in Italy.

What to watch

The watch is available immediately through H. Moser & Cie. and its dealer network. The Milan boutique, located on Via Montenapoleone, will serve as the brand's second international retail partnership with Rocca, following a similar store in Seoul. The F1 partnership is expected to continue until 2028, potentially leading to further collaborations as the brand approaches its 200th anniversary.