Consumers Experience 'Discount Burnout' Before Black Friday and Cyber Monday

A new survey indicates that consumers are experiencing 'discount burnout' due to persistent promotions, leading to decreased importance of price and deals in holiday shopping decisions. Shoppers now prioritize store experience, value, and quality, with a notable decline in deal-hunting and in-store engagement, signaling potential challenges for retailers relying heavily on discounts this holiday season amid economic uncertainties.