Record-Breaking Online Sales Mark Black Friday as Shoppers Embrace Discounts
TL;DR Summary
Black Friday retail sales in the US rose by 3.4% compared to last year, driven by a significant 14.6% increase in online shopping, while in-store sales saw a modest 0.7% rise. The shift towards online shopping, accelerated by the COVID-19 pandemic, has changed the traditional Black Friday shopping experience, with many consumers opting for online deals available throughout November. Despite this, Black Friday remains a key shopping day, with popular items including electronics and apparel. Retailers are adapting by extending promotions beyond Black Friday to accommodate changing consumer preferences.
- Surge of online spending means more Americans stay home on Black Friday Financial Times
- Online shoppers set Thanksgiving Day spending record after big discounts CNN
- How AI Fueled Black Friday Shopping This Year Barron's
- Black Friday online sales on track to hit record high: What are people buying? ABC News
- With Discounts on Offer, Shoppers Began to Bite The New York Times
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