Apple TV+ Makes Emmy History With 87 Noms Fueled by Widow’s Bay and Pluribus

Apple TV+ earned a record 87 Emmy nominations largely thanks to Widow’s Bay (19) and Pluribus (18), with Shrinking, Slow Horses and Margot’s Got Money Troubles also recognized; Apple submitted 31 shows, far fewer than Netflix or HBO, reflecting its quality-over-quantity strategy. In a Deadline interview, Apple’s Matt Cherniss celebrated the momentum, explained timing choices behind Widow’s Bay’s rollout, noted Morning Show’s lone nomination this year, and signaled confidence about next year’s slate, including Ted Lasso’s return and ongoing development of major projects across drama, comedy and limited series.