Betty Buzz Faces Retail Scrutiny as Lively–Baldoni Settlement Prompts Comeback Questions

Court filings reveal retailer concern over Blake Lively’s Betty Buzz backlash, with Kroger warning of negative press and possible sales dips as the It Ends With Us tour drew tone-deaf criticism. Experts warn brand partnerships can be financially devastating when the public perceives a celebrity as out of touch. Even after a near-two-year settlement, sponsors remain wary while Lively’s Met Gala appearance signals a careful comeback, and questions linger about whether the damage is temporary or lasting.