"The Taylor Swift-Travis Kelce Phenomenon: From Ratings Boost to Vaccination Advocacy"

1 min read
Source: Variety
"The Taylor Swift-Travis Kelce Phenomenon: From Ratings Boost to Vaccination Advocacy"
Photo: Variety
TL;DR Summary

Taylor Swift's appearance during the Kansas City Chiefs vs. Chicago Bears game boosted NFL ratings to 24.32 million viewers, with the highest viewership among female demographics. The game marked the most-watched telecast of the week but fell 8% short of last year's figures. Following the game, the premiere of Dan Harmon's "Krapopolis" attracted 3.6 million viewers, but the second episode saw a drop in viewership. "Krapopolis" will make its regular timeslot premiere on Sunday, Oct. 1.

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