Victoria's Secret 2026 Show Returns to Los Angeles with New Angel and Star-Studded Runway

Key points

• The 2026 Victoria's Secret Fashion Show took place on October 18 in Los Angeles, marking a major return for the brand.
• Victoria's Secret revived its iconic Angel title for the first time since 2021, announcing a new winner during the show.
• The Angel selection process followed a six-episode YouTube docuseries, 'Angels Among Us,' which narrowed over 100,000 applicants to three finalists.
• The new Angel receives an exclusive modeling contract with IMG Models and walks alongside supermodels like Gigi Hadid and Irina Shayk.
• The event featured live performances by Megan Thee Stallion, Tate McRae, and KATSEYE, as well as a new Fantasy Bra.

Background

Victoria's Secret had not revived its Angel title since 2021. The 2026 show marked a significant return to the brand's historical marketing strategy, with the event streamed live for free on YouTube and social media platforms.

How outlets are covering it

Page Six and USA Today focused on the runway and backstage moments, highlighting the return of supermodels like Gigi and Bella Hadid, Irina Shayk, and Ashley Graham. Yahoo Entertainment provided a broader overview, emphasizing the revival of the Angel title and the live performances. All sources agreed on the event's return to Los Angeles and its significance for the brand.

Why it matters

The return of the Victoria's Secret Fashion Show signals a shift in the brand's marketing strategy, aiming to reconnect with its historical identity and attract a new audience. The revival of the Angel title and the inclusion of diverse models and performers reflect a broader trend in the fashion industry towards inclusivity and spectacle.

What to watch

The impact of the 2026 show on Victoria's Secret's brand image and sales will be monitored in the coming months. The brand may continue to leverage the Angel title and high-profile events to maintain its relevance in the competitive fashion market.