Victoria's Secret Revives Angel Title with New Winner at 2026 Los Angeles Show
Victoria's Secret has officially revived its iconic Angel title for the first time since 2021, announcing a new winner during its 2026 Fashion Show in Los Angeles on October 18. The selection process followed a six-episode YouTube docuseries, 'Angels Among Us,' which narrowed over 100,000 applicants to three finalists. The winner receives an exclusive modeling contract with IMG Models and walks alongside supermodels like Gigi Hadid and Irina Shayk. The event also features live performances by Megan Thee Stallion, Tate McRae, and KATSEYE, marking a significant return to the brand's historical marketing strategy.
Key points
- Victoria's Secret revived the Angel title in 2026, five years after retiring it in 2021.
- The new Angel was selected from over 100,000 applicants via the 'Angels Among Us' docuseries.
- The 2026 Fashion Show took place in Los Angeles on October 18, featuring live performances and a new Fantasy Bra.
- Gigi Hadid walked the runway in a sequin winged outfit, highlighting the return of the brand's signature aesthetic.
- The winner of the competition receives an exclusive modeling contract with IMG Models.
Background
Victoria's Secret had retired the Angel title in 2021, replacing it with the VS Collective. The 2026 show marks a major return for the brand, featuring the revival of the Angel title, a new Fantasy Bra, and live performances by major musical acts. The show was streamed live for free on YouTube and social media platforms.
How outlets are covering it
WWD emphasizes the competitive aspect of the Angel selection, detailing the three finalists (Andreína Martínez Fournier, Solange Omon, and Tatyana Tinsley) and the historical significance of the title. Yahoo Entertainment focuses on the visual spectacle of the show, highlighting Gigi Hadid's sequin wings and the overall glamour of the event. Both sources agree on the date, location, and the revival of the Angel title, but differ in their emphasis on the competition versus the fashion show itself.
Why it matters
The revival of the Angel title signals a strategic shift for Victoria's Secret, aiming to reconnect with its heritage and appeal to a new generation of consumers. The use of a docuseries to select the Angel also reflects the brand's move toward transparency and engagement with its audience.
What to watch
The new Angel will likely feature in future Victoria's Secret campaigns and events. The brand may continue to leverage the 'Angels Among Us' format for future selections or other initiatives.
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