Microsoft's Acquisition Considerations: From SEGA to Bungie.
TL;DR Summary
Microsoft and Xbox have considered acquiring SEGA and Bungie in the past, according to email proof from November 2020. A "Final Watchlist" from 2021 also highlights interest in Thunderful, Supergiant Games, Niantic, Playtrix, Zynga, IO Interactive, and Scopely. None of these acquisitions came to fruition, except for Bungie, which was acquired by Sony. SEGA was still listed as a "key target" in a merger review document from April 2021. Xbox boss Phil Spencer believed that SEGA's portfolio of games would help accelerate Xbox Game Pass both on and off-console.
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