Xbox's Console Wars Defeat and Future Predictions.
TL;DR Summary
Microsoft has admitted that it has been losing the console wars to Sony and Nintendo since it entered the market in 2001 with the original Xbox. The company stated that Xbox has consistently ranked third in sales behind PlayStation and Nintendo, and it has essentially given up on competing in the current console wars. Instead, Microsoft is focusing on delivering software to its playerbase and generating profits through game sales, not console sales. The company expects the next console generation to start in 2028.
- Microsoft Says Xbox Has Been Losing The Console Wars Since 2001 Kotaku
- FTC: Xbox-exclusive Starfield is “powerful evidence” against Activision deal Ars Technica
- Microsoft Admits Xbox Has 'Lost the Console Wars' as It Battles for $69 Billion Activision Blizzard Buyout IGN
- Next Console Generation May Start In 2028, Xbox Court Docs Say GameSpot
- Xbox admits defeat in 'console wars Windows Central
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