Nikki Haley's $10 Million Ad Blitz Aims to Outshine GOP Rivals

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Source: The Washington Post
Nikki Haley's $10 Million Ad Blitz Aims to Outshine GOP Rivals
Photo: The Washington Post
TL;DR

Nikki Haley's Republican presidential campaign has announced a $10 million ad buy in Iowa and New Hampshire, positioning herself as the main GOP alternative to Donald Trump. Haley's campaign believes she is better-positioned than Florida Governor Ron DeSantis to perform well in these early primary states. The ad buy includes television, radio, and digital advertising and comes as the number of Republican candidates is dwindling. Haley's campaign criticized DeSantis's operation and highlighted that a super PAC supporting him recently canceled ad buys in Iowa and New Hampshire. Haley has gained traction in recent months, performing well in debates and polls, and aims to go head-to-head with Trump in her home state of South Carolina.

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