"Deion Sanders: Transforming Colorado Football and Pac-12's Fate"

Phil DiStefano, chancellor of the University of Colorado Boulder, discusses the university's decision to hire Deion Sanders as head football coach, leave the Pac-12 Conference, and rejoin the Big 12 Conference. Despite concerns about putting too many eggs in Sanders' basket, DiStefano believes that the Buffaloes' success under Sanders has made them the biggest story in sports. DiStefano explains that the decision to leave the Pac-12 was driven by the lack of concrete revenue projections, while the Big 12 offered a $31.7 million share of media rights revenue. He also addresses the challenges faced by other Pac-12 schools that have decided to leave and expresses hope for creative scheduling to minimize travel for student-athletes. DiStefano defends the decision to join the Pac-12 in 2011, citing increased fundraising and engagement, and discusses the possibility of bringing back the baseball team.
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- Deion Sanders rapidly raising profile of No. 18 Colorado on and off the field 9News.com KUSA
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