James Harden's Wine Sells Out Instantly on Chinese Livestream

NBA star James Harden sold out 10,000 bottles of his own-branded wine in just 14 seconds during a livestream in China, showcasing the immense popularity of livestreaming in the country. With 15 million viewers tuning in, the sales generated $300,000. Livestream shopping has become a multibillion-dollar industry in China, combining entertainment and e-commerce. Basketball is highly popular in China, and Harden's success on the livestream prompted some fans to suggest he should play in China instead of the NBA. However, doing business in China also comes with risks, as seen in the NBA's 2019 controversy over a tweet supporting Hong Kong's pro-democracy protests.