SGA’s legal team halts Unethical Hoops board game over NIL rights

Shai Gilgeous-Alexander’s lawyers served a cease-and-desist to Underdog Sports over a promo game called Unethical Hoops that buzzed for a foul whenever SGA was touched. The letter demands the destruction of all copies and an end to using his name, image, or NIL across media and products. Underdog declined to comment, and the game remained online as the dispute unfolds amid ongoing debates about SGA’s foul-drawing style and ethical considerations in his play.