Taylor Swift's Presence at Chiefs vs. Broncos Game Breaks Records and Sparks Social Media Frenzy

The Kansas City Chiefs' game against the Denver Broncos on Prime Video saw a record audience increase, with 13.83 million viewers tuning in, a 57% increase from last year's comparable Thursday Night Football game. The game now stands as the third most-watched TNF game ever on Prime Video. Female viewership also saw a significant increase, making up 36% of the total audience, compared to 32% in previous games. Overall, Thursday Night Football has been experiencing a year-over-year increase in viewership, with Prime Video boasting a five-game average of 13.6 million viewers, a 26% increase from last year.