Topps Breaks LeBron News With Historic Trading-Card Reveal of 76ers Signing

1 min read
Source: The New York Times
Topps Breaks LeBron News With Historic Trading-Card Reveal of 76ers Signing
Photo: The New York Times
TL;DR Summary

Topps, a Fanatics-owned trading-card company, announced that LeBron James will sign with the Philadelphia 76ers, marking the first time a player move was disclosed via a trading card. A Topps Now card went on sale before jersey availability, and one base-card buyer could win a 1-of-1 autographed version. The Sixers were reportedly surprised by the decision, underscoring the growing intertwining of sports business and memorabilia.

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