Google Expands Discover Feed to Desktop Search
TL;DR
Google is conducting an experiment in India to bring its Discover feed, which provides recommended content like news, weather, sports scores, and stock prices, to desktop users. The Discover feed on desktop resembles the mobile version and offers algorithmically curated news, entertainment, sports, finance, and other content. This move could potentially keep users engaged on the Google homepage for longer and provide publishers with a new way to promote their content. If successful, Google may expand the rollout of Discover on desktop internationally.
- Google Experiments With Desktop Discover Feed Search Engine Journal
- Google.com tests a news-filled homepage, just like Bing and Yahoo Ars Technica
- Discover is coming to desktop web, currently being tested on Google.com Chrome Unboxed
- Google homepage tests Discover feed under Search 9to5Google
- Google might muck up desktop search with a new Discovery Feed TechRadar
Want the full story? Read the original reporting
Read on Search Engine Journal