Meta Empowers Advertisers with Generative AI Tools

Meta Platforms, the parent company of Facebook and Instagram, has announced the rollout of generative artificial intelligence (AI) tools for all advertisers. These tools, which can create content like image backgrounds and variations of written text, were initially tested with a select group of advertisers. The rollout will be completed next year and marks Meta's first integration of generative AI technology into its products. Meta's portfolio of AI products includes its language model "Llama 2" and an AI chatbot called Meta AI.