Threads Introduces Custom Feeds as Bluesky Gains Momentum

Meta's Instagram Threads is rolling out a new custom feeds feature globally, allowing users to create personalized feeds based on specific topics or user profiles. This move aims to enhance user engagement and challenge Bluesky, a growing competitor with over 20 million users. Threads, leveraging Instagram's network, leads with 275 million monthly users but faces criticism for deprioritizing political content. The custom feeds feature is part of Threads' strategy to offer more personalization and compete with Bluesky's user-driven tools.