"Tim Cook Addresses Apple's AI Progress Compared to Microsoft, Google, and Elon Musk"

During Apple's quarterly earnings call, Tim Cook addressed the criticism that Apple's A.I. efforts seem behind those of Microsoft, Google, and Elon Musk. Cook emphasized that although he doesn't talk about it as much, A.I. and machine learning are integral to virtually every product Apple builds. He highlighted features like personal voice in iOS 17 and fall detection in the Apple Watch as examples of A.I.'s impact. In contrast, Musk has been vocal about Tesla's pursuit of generative A.I. and its potential to drive cars autonomously. Cook stated that Apple prefers a low-key approach, announcing things as they come to market.