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Tim Cook

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Apple Opens Houston Manufacturing Hub for AI Servers and Mac Minis
technology11 days ago

Apple Opens Houston Manufacturing Hub for AI Servers and Mac Minis

Apple opened a Houston Advanced Manufacturing Center with U.S. officials, saying the site will manufacture AI servers now and Mac Minis later, while also offering training programs and highlighting domestic chip sourcing as part of a broader push to boost U.S. manufacturing. The move comes as Tim Cook transitions toward executive chairman, with leadership changes on the horizon at Apple.

Apple Signals Siri May Become a Paid Service for Heavy Users
technology23 days ago

Apple Signals Siri May Become a Paid Service for Heavy Users

On Tim Cook’s final earnings call, Apple signaled Siri AI could carry a price for heavy usage, noting cost considerations for compute and the possibility of higher iCloud+ plans. Cook described Siri AI as a privacy-centric, context-aware upgrade in beta on newer hardware, with some AI features already gated behind iCloud+; the company is weighing how usage levels translate into pricing as it expands Siri’s capabilities.

Cook backs Ternus as Apple’s next era begins on final earnings call
business25 days ago

Cook backs Ternus as Apple’s next era begins on final earnings call

On Apple's Q3 2026 earnings call, Tim Cook announced it would be his last as CEO and voiced strong confidence in successor John Ternus, signaling a smooth transition as Ternus steps into the top role; Apple posted $109.4 billion in quarterly revenue (including $54.3 billion from iPhones) and a net profit of $29.8 billion, underscoring a steady path for Apple’s post-Cook era.

Apple hits $5 trillion as Tim Cook steps down, AI bets loom
business27 days ago

Apple hits $5 trillion as Tim Cook steps down, AI bets loom

Tim Cook’s final earnings call comes as Apple hits a $5 trillion market cap and becomes the world’s most valuable company, but a memory shortage is forcing price hikes on iPads and Macs while its AI strategy remains more licensing- than in-house-driven. The company also unveiled an iPhone leasing program with Klarna. Cook will step down Sept. 1 to become executive chairman, with John Ternus taking the helm; Apple is eyeing continued AI investment and a redesigned Siri launching later this year to sustain growth through the holiday quarter.

Cook-to-Ternus Leadership Shift Takes Spotlight at Ted Lasso Premiere
business28 days ago

Cook-to-Ternus Leadership Shift Takes Spotlight at Ted Lasso Premiere

At the Ted Lasso Season 4 premiere, Tim Cook and John Ternus appeared in coordinated outfits as Apple’s outgoing CEO and incoming leader discussed the transition: Cook expressed gratitude after announcing he’ll step down to executive chairman, while Ternus promised to sustain Apple’s momentum, including for Apple TV, as the company hits a record Emmy haul and prepares for Cook’s final earnings call.

Apple's OpenAI Lawsuit Echoes the Jobs-Era Playbook
technology1 month ago

Apple's OpenAI Lawsuit Echoes the Jobs-Era Playbook

Ben Thompson frames Apple’s lawsuit against OpenAI as a strategic, emotion-fueled response to talent poaching and leadership tensions, echoing Steve Jobs-era tactics rather than a simple policy dispute. He draws parallels to Apple’s historic battles and the 1994 look-and-feel case to suggest that Apple’s passion can be a powerful driver, but a lawsuit alone won’t secure victory—success will hinge on OpenAI’s response in discovery and Apple’s ability to translate drama into superior products and customer enthusiasm. OpenAI is unlikely to settle easily unless discovery reveals a full “iceberg” of recruitment, while Apple bets that a bold, product-led posture can shape the outcome.

Apple seals $30B Broadcom pact to mass-produce US-made chips as Cook winds down
technology1 month ago

Apple seals $30B Broadcom pact to mass-produce US-made chips as Cook winds down

Tim Cook announced a multi-year, over-$30 billion deal with Broadcom to produce more than 15 billion US-made chips through 2031, expanding Broadcom’s Fort Collins, Colorado facility and reinforcing domestic chip supply as Apple leans into its American Manufacturing Program amid rising memory costs and iPhone supply constraints. Cook, who will step down on Sept. 1, 2026 to become executive chairman, hands the reins to John Ternus, signaling a shift toward securing critical wireless silicon for Apple’s devices and future AI-driven chips.