Twitter's Iconic Bird Logo Gets Replaced by 'X' in Rebranding Effort

Twitter has announced its rebranding as "X" and has replaced its iconic bird logo with a simple white logo on a black background. The company's official account has also been renamed X. Elon Musk, who has a fondness for the letter X, made the announcement alongside Twitter CEO Linda Yaccarino. The rebrand aims to position Twitter as the future state of unlimited interactivity, powered by AI, and centered around audio, video, messaging, and payments/banking. It remains to be seen if the rebrand will help Twitter regain lost advertising dollars and compete against Meta's Threads.