Wildberries CEO frames drone strikes as civilian targets, unveils seller relief and logistics rebuild

Wildberries founder Tatyana Kim says Ukrainian drone strikes on warehouses are attacks on civilians across 10 countries, detailing robust fire safety upgrades, personnel dedicated to safety, and that losses may not be compensable under force majeure. She outlines steps including government support discussions, two rounds of payments to affected sellers (the second reaching nearly 100,000 SMBs), loyalty discounts for large partners, a repayment holiday, and planned in-person meetings in hard-hit regions. The company is rebuilding its logistics network, leasing capacity, and intends to launch facilities in other countries to preserve delivery speed and seller turnover while urging calm and unity in Russia’s business community.