Aura Farming: How TikTok Memes Spark Real-World Street Battles

Aura farming is a TikTok-born street competition where teens perform memes and viral gestures to earn 'aura' in front of crowds and judges. Since starting in Mexico City, the craze has spread across Latin America and into Spain, with battles built around references like Ronaldo's 'Siuuu', 'mewing' and other memes, often using props. Prizes vary from cash to bragging rights, and while supporters see it as a fun way to meet offline, critics worry about cultural decline and generational divides.