WHO flags aggressive nicotine pouch marketing driving global growth

1 min read
Source: World Health Organization (WHO)
WHO flags aggressive nicotine pouch marketing driving global growth
Photo: World Health Organization (WHO)
TL;DR

A World Health Organization report details how major tobacco firms market nicotine pouches—often by co-branding, leveraging social media, and appealing to youth—highlighting high nicotine levels and regulatory gaps, and urges countries to tighten rules and close loopholes to curb rapid global growth.

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