Sweden's Public Radio Abandons Twitter Due to Sufficient Audience Engagement

Sweden's public radio, Sveriges Radio, has announced that it will stop being active on Twitter, citing the platform's decreasing relevance to Swedish audiences. The broadcaster's news service, SR Ekot, will remain on Twitter but has been marked inactive. Sveriges Radio has been active on Twitter since 2009 but has deprioritized its presence on the platform in recent years. The move comes after Twitter labeled public broadcasters as government-funded institutions, leading some major North American outlets to quit tweeting.