"Japan's Imperial Family Embraces Instagram to Connect with Youth"

1 min read
Source: The New York Times
"Japan's Imperial Family Embraces Instagram to Connect with Youth"
Photo: The New York Times
TL;DR

Japan's Imperial Household Agency has launched its first Instagram account, featuring formal and official pictures of Emperor Naruhito, Empress Masako, and Princess Aiko. The account, which has quickly amassed nearly half a million followers, showcases the royal family at formal events and ceremonies, maintaining a polite and traditional tone without any behind-the-scenes or spontaneous content. The page's content closely resembles that of the imperial household's website, offering a glimpse into the world's oldest continuous monarchy.

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