Mexico’s influencer killings surge as cartel violence claims 20th social media star in 2 years

TL;DR Summary
Mexican influencer Jose Luis Esparza, known as El Putirrí, was shot dead at a taco shop in Ciudad Obregón, Sonora, becoming the 20th online personality killed in Mexico since 2024 as drug-trafficking groups target social-media stars to influence narratives or facilitate money laundering; authorities cite other cases linked to cartel rivalries and are examining possible collateral targeting due to family cartel ties.
- Mexican influencer shot dead at taco shop as social media stars become targets New York Post
- Who was ‘El Piturris,’ the Mexican influencer killed in Sonora? CNN
- Mexican Influencer El Piturris Is Shot Dead at Family Taco Restaurant Межа. Новини України.
- Mexican Influencer El Piturris Shot and Killed in Ciudad Obregón MundoNOW
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