Puzzle trend reshapes cozy chic as Gen Z buys into grandma hobbies
Gen Z is embracing grandma hobbies such as jigsaw puzzles, helping Piecework grow from a Yosemite weekend idea into a multimillion-dollar, design-forward brand known for coffee-table worthy puzzles and collaborations. The company has expanded into home goods and acquired Areaware, signaling new product lines to take puzzles off the coffee table and onto the couch while underscoring offline, wholesome activities.