Prime Day 2026 Moves Up to June 23–26 to Avoid World Cup and July 4 Celebrations
Amazon Prime Day 2026 will run June 23–26 across 35+ categories, with deals available starting at 12:01 a.m. PDT on the Prime page and Amazon app. The event was moved earlier to avoid clashing with the FIFA World Cup and the 250th anniversary of U.S. Independence Day, and early Prime deals on devices, Kindle, Prime Video, and more will be offered in multiple countries.