"African Content Takes Center Stage at MIPCOM Cannes: Global Streamers and Local Players Compete for Growth"
Global streaming giants like Netflix and Amazon Prime Video are vying for a share of Africa's growing streaming market, which is expected to reach 18 million subscriptions by 2029. To compete with established local players like MultiChoice's Showmax, these platforms are investing in creating and licensing local content. Challenges include limited broadband connectivity, a small advertising market, and the need to scale up the talent pool. Despite these obstacles, the streaming giants are focused on targeting key markets like South Africa and Nigeria and forming partnerships with telecom operators to reach audiences on mobile devices.
